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Curious what the strategy here is. Besides, you know, announcing that people shouldn't worry or believe "rumors." japantimes.co.jp/news/2017/04/14/national/japan-working-korean-peninsula-crisis-plans/
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Essentially people will spin narrative out of uncertainty and then share it... because that's human nature.
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"Don't look behind the curtain!" just can't work very well for a populace with low trust in gov't and with access to int'l media.
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Sometimes the whole, "Don't believe rumors" thing might work better if people were offered information, reassurances... *something.*